Info Product Factory
Nº 05 / 21 · Creators & launches

Launch a digital product

The Info-Product Launch Playbook

Ship and sell a digital product this week — the 9-step flow to launch info products fast and repeatably.

Idea to paid in days, not months. The brief, the outline-by-format, the checkout test, and the launch push — with the anti-patterns that get products refunded or penalized.

Launch list open14-day refundSingle-seat license

Checkout opens shortly. Join the launch list and you'll be first in — often at an early-bird price.

Cover of The Info-Product Launch Playbook

Why this exists

You have the expertise and a dozen half-ideas. What you don't have is the repeatable path from idea to a live, paid product. This is that path — the same 9 steps, minus the guesswork.

01

The outcome

What you'll walk away with

A 9-step flow from idea to paid, repeatable weekly
The 1-page brief that stops scope creep
Outline-by-format: PDFs, templates, courses, tools
The checkout test that saves you from refund disasters
The 'ship even if imperfect' doctrine — what to skip in v1
02

In the download

What you get

  • The 9-step launch flow as usable modules
  • The 1-page product brief template
  • A per-format cheat table (size, price, delivery, channels)
  • A launch-day checklist + channel-mix template
  • The anti-patterns list (what gets products penalized)
03

Contents

What's inside

  1. 01Ship weekly, small, and paid
  2. 02Step 1 — idea capture + the 4-prompt test
  3. 03Step 2 — the 1-page brief
  4. 04Steps 3–5 — outline, draft, polish
  5. 05Step 6 — cover + landing page
  6. 06Step 7 — checkout + delivery (the test gate)
  7. 07Steps 8–9 — launch push + distribute
  8. 08The per-format cheat table
  9. 09Pricing & the trust ladder
  10. 10Anti-patterns

The guarantee

Checkout closed

Join the launch list while this product receives its own delivery proof.

14-day refund

Not useful? Reply and we refund you. No forms.

Single-seat license

Yours to keep — including future v1.x updates.

Built by JalenBuilds Studio. Verified-buyer reviews will appear here.

04

Questions

Common questions

Do I need an audience first?

It helps, but the playbook is built for building for an audience you can already touch — even a small list, community, or following. It explicitly warns against products for 'anyone interested in X.'

Which format should I start with?

The per-format cheat table maps each format (PDF, template, mini-course, prompt pack, micro-tool) to build effort, price band, and audience so you can pick the fastest fit for your skills.

How fast can I actually launch?

The whole point is cadence — a first product in days, not months. The 'ship even if imperfect' doctrine tells you exactly what to skip in v1 so you launch instead of polishing forever.

Do I need to code?

No. Most formats (PDF, template, prompt pack, mini-course) need zero code. The playbook covers no-code delivery and only touches tools as an optional format.

How is it delivered?

Instant. After checkout you get a download link by email. It is a digital download — no shipping, no account to manage.

What if it is not useful?

14-day, no-questions-asked refund on every product. If it is not useful, email us and we refund you.

Launch list

Be first when it opens

Drop your email — we'll send the checkout link the moment it goes live.

No spam, unsubscribe anytime. Privacy policy.

05

The catalog

More from the factory

The Info-Product Launch Playbook | Info Product Factory