Launch sprint
The Property Launch Sprint Playbook
Take a site or product from 'mostly built' to launched — parallel lanes closed in a fixed window.
A launch is not an open-ended to-do list. It's nine lanes — positioning, pages, QA, performance, SEO, analytics, checkout, distribution, monitoring — each with a done-when and a go/no-go gate.
Launch list open14-day refundSingle-seat license
Checkout opens shortly. Join the launch list and you'll be first in — often at an early-bird price.
Why this exists
'Almost ready to launch' can last for months. A sprint fixes the window and closes every lane — QA, performance, SEO, analytics, checkout — against a real go/no-go readiness gate.
The outcome
What you'll walk away with
In the download
What you get
- The 9-lane launch process
- A launch-readiness checklist
- A lane-owner worksheet
- A go/no-go gate
- The anti-patterns list
Contents
What's inside
- 01The sprint idea: lanes, not a to-do list
- 02The nine launch lanes
- 03The go/no-go readiness gate
- 04The sprint schedule
- 05Templates & worksheets
- 06Anti-patterns
The guarantee
Checkout closed
Join the launch list while this product receives its own delivery proof.
14-day refund
Not useful? Reply and we refund you. No forms.
Single-seat license
Yours to keep — including future v1.x updates.
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Questions
Common questions
How long is a sprint?
A bounded window — commonly a few focused days to a week. The schedule shows which lanes run in parallel and which must be sequential so you hit a real launch date.
Is this technical?
Parts touch performance and SEO, but each lane is written as a checklist with a done-when. A non-technical founder can run it and hand specific lanes to a developer.
MVP or established site?
Both. Use it to take an MVP live, or as a polish-and-relaunch pass on an established site that needs a readiness sweep.
Does it cover marketing too?
It covers the launch distribution lane and launch assets. For a deeper go-to-market push, it pairs with the Marketing Blitz Playbook.
How is it delivered?
Instant. After checkout you get a download link by email. It is a digital download — no shipping, no account to manage.
What if it is not useful?
14-day, no-questions-asked refund on every product. If it is not useful, email us and we refund you.
Launch list
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The catalog
